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You likely built a website to start generating more revenue or leads. However, if you're like most marketing directors we talk to, you and your team probably put significant effort into testing new strategies and funnels, but find it takes WAY TOO long to launch those campaigns.
Good news. You're not alone, and there’s an easy fix.
- First, pick a user-friendly website platform with clear, marketer-friendly documentation. If it's too complex, no one will use or improve it. Avoid custom code unless your team can handle edits.
- Second, transform every element on your website into a template (component). This approach allows you and your team to copy and paste elements across the website without needing to style or develop anything. This will prevent bugs, mistakes, and issues with visual consistency, making edits quick and easy for everyone.
- Third, make sure you use the right plugins to streamline your edits, if your site builder allows it. This boosts editing efficiency and enhances your website and marketing campaigns.
Oh, and we strongly recommend training your team members responsible for making edits on your website. This ensures they are comfortable with editing, creating new web pages, and tracking user behaviour. Many cover the first 3 steps but overlook this, ending up back at square one because team members lack the necessary skills.
This exact approach has worked for 6 and 7 figure B2B businesses and has been transformative.
I know this stuff might sound obvious, but my question to you is, why haven't you got it dialled in yet?
Are you motivated to get your offers out there to hit your quarterly revenue target?
If you’d like some help installing these systems in your business so you can continue to grow, speed up website edits/tests, and stop spending ineffectively on developers, click the link below and book a call with one of our team to see if we can help you. (no sales pitches)
Good news. You're not alone, and there’s an easy fix.
- First, choose a website platform that you and your team can actually understand and use, one that offers documentation understandable by humans—not just developers, but marketer-friendly too.
Remember, if your website platform is too complicated to use, nobody will want to use it and improvement it. Don't create a custom-coded website if no one on your team knows how to edit it.
- Second, transform every element on your website into a template (component). This approach allows you and your team to simply copy and paste elements across the website without needing to style or develop anything. Just copy, paste, and edit the content within your elements. This will prevent bugs, mistakes, and issues with visual consistency, and it will make editing faster for non-technical users.
- Third, make sure you use the right plugins to streamline your edits (provided your website builder supports plugins). This is crucial for making efficient edits and maximizing the efficiency of your website and campaigns.
Oh, and we strongly recommend training your team members responsible for making edits on your website. This ensures they are comfortable with editing, creating new web pages, and tracking user behavior. Some cover the first 3 steps but overlook the coaching, ending up back at square one because team members lack the necessary skills. This results in mistakes, site-wide issues, and frustrating inconsistencies.
This exact approach has worked for 6 and 7 figure B2B businesses and has been transformative.
I know this stuff might sound obvious, but my question to you is, why haven't you got it dialled in yet?
Are you motivated to get your offers out there to hit your quarterly revenue target?
If you’d like some help installing these systems in your business so you can continue to grow, speed up website edits/tests, and stop spending money ineffectively on developers, click the link below and book a call with one of our teams to see if we can help you.
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